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HJ.
Content
writing
“Because your story deserves more than just pretty words.”
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Client: HalliKoli | Service: Content Writng For Instagram Post
Objective: Establish Halli Koli as an expert in free-range chicken farming and educate the audience.
Approach: Researched the foraging behavior of free-range chickens and its health benefits. Developed the content concept around “why foraging matters,” simplified complex ideas for everyday understanding, and created post copy that positions the brand as a leader in ethical, natural farming.
Outcome: Strengthened audience trust and improved engagement through value-based, expert content.
1. FORGAGING -The Benefits Beyond Feeding




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Objective: Position free-range eggs as a nutrient-rich food that supports bone health and mobility, targeting health-conscious consumers and physiotherapy audiences to enhance brand credibility and preference during World Physiotherapy Day.
Approach: Researched the foraging behavior of free-range chickens and its health benefits. Developed the content concept around “why foraging matters,” simplified complex ideas for everyday understanding, and crafted post copy that positions the brand as a leader in ethical, natural farming.
Outcome: Strengthened audience trust and improved engagement through value-based, expert content
2. Celebrating Strength and recovery with Halli Koli - World Physical Therapy Day Awareness Post
Client: HalliKoli | Service: Content Writng For Instagram Post
Objective: To strategically position the client as a thought leader in holistic wellness by addressing the rise in tech-induced stress, posture issues, and mental fatigue among IT professionals—driving brand visibility, audience trust, and inbound interest on LinkedIn.
Approach: Collaborated closely with the client to understand her domain expertise in yoga and sound healing. Through regular discussions, gathered key inputs on practices and philosophies, which I then combined with independent research on IT-related health challenges. Using this foundation, I crafted content tailored for LinkedIn—professional, insightful, and actionable—highlighting how holistic practices can support workplace wellness and positioning the client as a trusted guide in this space.
Outcome: Achieved clear client satisfaction by effectively conveying her expertise and vision, while positioning her as a credible voice in workplace wellness.
3. LinkedIn Posts on Yoga & Sound-Based Solutions for Tech-Induced Health Issues
Client: BhanuPriya (Yoga&Sound Healer | Service: Content Writng For LinkedIn
Client: BhanuPriya (Yoga&Sound Healer | Service: Content Writng For LinkedIn







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Objective: Position the client as a credible voice in the mindfulness space by addressing why mindfulness feels difficult for many, especially professionals balancing high-pressure environments.
Approach: Strategically collaborated with the client to gather experiential insights and combined them with audience-relevant pain points. Conducted supporting research and crafted content tailored for LinkedIn—balancing empathy with expertise to drive meaningful conversation and brand positioning.
Outcome: Successfully strengthened the client’s thought leadership in wellness, increased content engagement, and clearly communicated her depth and relatability as a mindfulness guide.
4.You Think You're Present?
Client: BhanuPriya (Yoga&Sound Healer) | Service: Content Writng For LinkedIn

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Objective: To create short-form, high-value content pieces that simplify complex wellness concepts and establish the client as a grounded, insightful voice in mindfulness, yoga, and emotional well-being.
Approach: Worked closely with the client to understand her perspective on each topic, drawing from her practical experience in yoga and sound healing. Combined her inputs with audience insights to craft concise, thought-provoking one-pagers—each designed to spark reflection, offer clarity, and build authority in the wellness space.
Outcome: Delivered impactful content aligned with the client’s voice and values, resulting in consistent engagement and recognition across her professional network on LinkedIn.
5. One-Pager Content Series on Mindfulness, Yoga & Everyday Awareness
Client: BhanuPriya (Yoga&Sound Healer) | Service: Content Writng For LinkedIn
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